Roly Poly: A Hot Concept!
Fifteen years ago, Roly Poly founders Linda Wolf and Julie Reid were looking for a nutritious lunch while on the go, and the options were few and far between. Burgers, fried chicken, subs – who wants to load up at lunch with unhealthy food that is more nap-inspiring than energizing? The only option at the time was a traditional sandwich, but only in the “bigger is better” and “$5 foot long” variety.
The Sandwich with a Twist!
The duo decided to reinvent the traditional sandwich – but with a twist of their own. Taking all of the ingredients they wanted in a quick healthy lunch, they rolled them in a fresh flour tortilla. Nothing but pure ingredients, bold flavors, and healthy benefits. The first Roly Poly sandwich was born! In 1996, the first Roly Poly store was unveiled in the competitive Buckhead market of Atlanta, Georgia. The verdict was immediate! Health conscious customers loved the extensive menu that proved great taste and superior nutrition was possible in one sandwich. The word quickly spread. In the first year, franchises were sold in upscale markets in Alabama, Connecticut, Georgia, Louisiana, and North Carolina. To top it off, Roly Poly was selected by Nation’s Restaurant News as a “Hot Concept Award“ winner. Roly Poly’s success in the quick service healthy food category is due to the distinctive taste and quality of the product as well as the in-store experience and simplicity of the operation. Today there are over 50 stores in 16 states with multiple new stores in development. Linda and Julie continue their “hands on” involvement with owners, operators, and store staff. Their mission of offering quick, delicious, and healthy rolled sandwiches is supported by their extended franchisee “family” across the country.